ABOUT THE PROJECT

CRCC Asia is the leading provider of Internships (physical placement) Programs throughout Asia. Atomic has been working with CRCC Asia for over 3 years in a number of Digital Marketing areas including Web Development, PPC (Google Ads & Facebook Ads) and SEO. Having worked with this company for some time we have seen them benefit from their digital success year on year!

WHAT WE'VE DONE

1. Planned and deployed a powerful long term SEO strategy focusing both link building to build authority as well as on-page changes to ensure consistency high volumes of organic traffic.

2. Deployed explosive PPC campaigns across Facebook Ads and Google Ads with the sole two aims of increasing exposure and driving leads.

3. Upgraded the CRCC Asia website with a standout web design, in accordance with new brand guidelines, to not only modernise the brand but ensure better User Experience while navigating around the website.

KEY ACHIEVEMENTS

1. Applied a holistic keyword strategy of over 200+ keywords leading to organic traffic increases of over 900% with over 25 keywords now ranked in the top 10 on Google.

2. Helped maintain and improve their website by conducting frequent site-wide A/B tests as part of a conversion rate optimisation strategy, as well as frequent improvements in content, customer acquisition, application form, interview integrations, lear nurturing flows, and much more. This in combination lead to over 20% year on year increases in traffic with an average ROI of around 400% across all DM campaigns.

3. Instigated global Google (PPC) and Facebook Ads campaigns with ever-increasing year on year campaign investments due increased capacity to enrol students globally.

4. Implemented 360-degree tracking both site-wide and also within the CRM/email campaigns, enabling the business to now calculate true ROI on digital campaigns, in turn leading to a more controlled budget allocation and an even bigger decrease in spending requirements.