My Vital Metrics
My Vital Metrics – Website Transformation & Performance Optimization
My Vital Metrics was struggling with a slow, outdated website that delivered poor user experience and had misaligned branding. Mobile load times ranged from 24 to 45 seconds, frustrating users and causing high bounce rates. Their SEO and PPC strategies were underperforming, limiting digital visibility and conversion opportunities.
Engineered for Performance
Website Redesign
Delivered a modern, high-converting website with improved navigation and visual clarity.
PageSpeed Optimisation
Raised mobile PageSpeed scores from 25 to 97 and desktop from 54 to 96, slashing load times to 2-3 seconds.
User Journey Enhancement
Enhanced user retention by reorganizing services and packages and deploying a mega menu for seamless navigation.
SEO & PPC Realignment
Implemented data-driven SEO and PPC strategies to boost targeted traffic and conversions.
Branding Refresh
Revitalized the brand identity to match My Vital Metrics’ innovative positioning.
Atomic Digital Labs redesigned the website using a data-driven approach, leveraging behavioural analytics from Hotjar and a comprehensive site audit. We implemented a mega menu for clear service presentation, refined the user journey, and modernised the site's visual identity. Our team optimised PageSpeed scores above 90 for both mobile and desktop, and realigned SEO and PPC strategies for targeted acquisition and higher ROI. The new platform is engaging, professional, and engineered for conversion.
"My website speed went metaphorically from 0 to 100 overnight. I have had excellent feedback on the new web design, and I’ve seen an increase in overall traffic. For the completed parts of the project I’m thrilled with the results."
