Heppenstalls Solicitors
Heppenstalls Solicitors - Digital Transformation & Lead Generation Website
Heppenstalls needed to modernise a content-heavy website while preserving their century-long reputation and making services easily accessible for prospective clients. The previous site was difficult to navigate and failed to highlight key offerings, impacting user engagement and lead conversion.
Engineered for Performance
Comprehensive UX/UI Analysis
Mapped user journeys and benchmarked competitors for optimal engagement and differentiation.
Wireframes & Modern Design
Developed wireframes and fresh UI with engaging animations for a contemporary client experience.
Service Page Optimisation
Structured core services for one-click access and detailed credibility features.
Lead Generation Tools
Implemented easy-to-use enquiry forms for efficient client outreach and booking.
SEO Enhancement
Optimised all pages to drive organic traffic and improve local search rankings.
Atomic conducted thorough UX/UI research and competitive analysis to inform wireframe development and user journey mapping. We created a modern interface with intuitive navigation, ensuring every core service was one click away. Service pages were designed with clear value propositions, supported by client testimonials and accreditations to reinforce trust. Optimised enquiry forms streamlined lead capture, and all site pages were SEO enhanced for increased visibility.
